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Hanover, 2017-Apr-24 – Adidas and Siemens announced their intention to collaborate in the digital production of sporting goods. As part of a joint research and development program, the partners will be working to drive forward the digitalization of the adidas SPEEDFACTORY to ultimately develop capabilities for fast, transparent and individualized production. The adidas SPEEDFACTORY heralds a new era in the manufacture of sporting goods. It opens doors for the creation of products which are more closely in touch with the consumer and are completely unique to their fit and functional needs. The manufacture of individual sporting goods calls for flexibility in production and rapid integration of new technologies. Read more (via Siemens)

Picture: Patrik Ragnarsson via wikipedia