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Poland’s qualities as an investment location tend to be highly assessed by a number of reports published by the world’s leading consultancy firms. Recently published studies and reports indicate that our country is considered as an European leader in terms of foreign investments, including investments in BPO/SSC.

According to the World Investment Prospects Survey 2010 – 2012 conducted by UNCTAD, Poland has been ranked 12th in the world as the most attractive location for FDI and 3rd in Europe. Another acknowledgment of our competitiveness in the world in terms of investment attractiveness is AT Kearney survey in which Poland has taken 6th place and 1st among CEE countries.
Referring to the review of 750 services centers in CEE in 2010 conducted by the DIS research company it’s worth emphasizing that Poland is in first position in terms of the number of established services centers and created new workplaces.
All major Polish cities are the biggest clusters of services centers however the list of potential locations covers 39 cities with more the 100 000 inhabitants. These cities are perceived as a backup for such activities.Therefore Poland has much more to offer than other countries from the region in this field.

The biggest metropolitan areas have been developing very dynamically for the last 5 years with regard to the services investment inflow. At the moment, the modern service sector is employing nearly 50 000 skilled employees specializing in IT, financial services and accounting field.

On the basis of the ABSL survey conducted in 2010, the Warsaw city was classified on 1st place with the biggest number of established services centers. The greatest number of workplaces has been created in Krakow where nearly 9,000 people found job in the modern service sector. Warsaw has taken the 2nd place with 6,800 staff, while Wroclaw 3rd with 4,500 employees in the sector. Slightly more than 2,000 people are employed in Lodz and Poznan. In Katowice and Gdynia the number of people working in the sector exceeded one thousand while in other cities is lower.

International companies operating in the service sector, reduce labor costs and simultaneously take advantage of deeper human resources pool available in the country of interest. Lower operational costs are not the main factor influencing companies to outsource their processes. The availability of qualified human resources and macroeconomic forecasts for Poland are becoming key factors for location decision.

Poland prides itself on talented students, who often achieve leading positions in international contests, like: the Microsoft Imagine Cup, European Merril Lynch Investment Challenge or the IBM-ACM International Collegiate Programming Contest. In these competitions, costs cannot be the sole criterion assessed as the greatest valued added is human capital.
Poland competes not only with the countries from the region but also with Asian. Thanks to the work efficiency, cultural proximity, foreign language knowledge or time zone differences, Poland appeared as a trustworthy location for offshoring projects. Summarizing: highly qualified workforce, high level of education at universities, language knowledge and country stable macroeconomic situation are the competitive advantages of Poland.
Amongst Poland’s BPO investors there are:

• Accenture (Warszawa, Łódź),
• Acxiom (Gdańsk),
• AFS (Kraków),
• Ahold (Kraków),
• Alcatel Lucent (Bydgoszcz),
• Amway (Kraków),
• Arvato Services (Poznań),
• Atos Origin (Bydgoszcz, Łódź),
• Avon (Warszawa),
• Bayer (Kraków),
• BH (Łódź)
• Cap Gemini (Katowice, Kraków)
• Carlsberg (Poznan),
• Ciber (Poznań),
• Citi Group (Olsztyn, Warszawa, Łódź),
• Communication Factory (Kraków),
• Compuware (Gdańsk)
• Credit Suisse (Wrocław),
• CTM Teleperformance (Warszawa),
• DHL Logistics (Dabrowa Górnicza),
• Dimar (Warszawa),
• Electrolux (Kraków),
• Ericpol Telecom (Łódź),
• Ernst&Young (Kraków, Wrocław, Katowice),
• Exult (Kraków),
• Fiat (Bielsko-Biała),
• Fineos (Gdańsk),
• First Data Corporation (Gdańsk),
• Franklin Templeton (Poznań),
• Fujitsu (Łódź),
• Geoban (Wrocław, Gdynia),
• General Electric (Łódź),
• Genpact (Lublin),
• Geoban (Gdynia),
• GlaxoSmithKline (Poznań),
• Google (Wrocław, Kraków)
• Guest-Tek (Warszawa),
• Heineken (Bielsko – Biała)
• Hewlett-Packard (Warszawa, Wrocław),
• Hitachi (Kraków),
• HSBC (Kraków)
• IBM (Warszawa, Kraków, Gdańsk),
• IKEA (Poznań),
• Indesit (Kraków),
• InfosysPhilips (Łódz),
• Intel (Gdańsk),
• International Paper (Kraków),
• Intrum (Białystok),
• Irevna (Wrocław),
• JP Morgan Chase (Bydgoszcz),
• Kainos (Gdańsk),
• McKinsey&Co (Wrocław, Poznań),
• KPIT Cummins (Wrocław),
• KPMG (Kraków, Poznań),
• Lionbridge (Warszawa),
• Lufthansa (Kraków),
• Lufthansa Systems Poland (Gdańsk),
• MAN (Poznań),
• McKinsey & Company (Wrocław),
• Microstrategy (Warszawa),
• Motorola (Kraków),
• Mphasis (Wrocław),
• Nevion (Gdańsk),
• Nokia Siemens Networks (Wrocław)
• Nordea (Łódź),
• Philip Morris (Kraków),
• RBS (Warszawa),
• Roche (Warszawa, Poznań),
• QAD (Wrocław),
• Shell (Kraków),
• Sony Pictures (Gdynia),
• State Street Corporation (Kraków),
• Steria (Katowice),
• Stream Global (Szczecin),
• SWS BPO (Łódź),
• Thomson Reuters (Warszawa, Gdynia),
• TietoEnator (Szczecin, Wrocław),
• TNT Express (Warszawa),
• TRW (Częstochowa),
• UBS (Kraków)
• UniCredit (Szczecin),
• UPS (Wrocław)
• Volvo (Wrocław),
• Wipro (Wrocław, Dabrowa Górnicza),
• Zensar (Gdańsk)
 
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